Finally Toyota Fortuner Discontinued! Guess Which Country?

Toyota Fortuner Discontinued

Yes — the beloved Toyota Fortuner is being axed in Australia, with official confirmation that it will exit the market by mid-2026.

📌 What’s Announced?

Toyota Australia has announced that the Fortuner — introduced to Australia in 2015 — will be discontinued in the country, with no direct replacement planned as Toyota Fortuner Discontinued.

The vehicle will cease being imported and sold in Australia by mid-2026.
Toyota says the decision comes as buyer preferences have shifted and the Fortuner’s sales were relatively low despite its strong brand.
The Fortuner’s role in Australia will be taken over by other models in Toyota’s lineup — notably the Toyota HiLux and the Toyota LandCruiser Prado / Toyota LandCruiser 300 Series.

🔍 Why Is Toyota Doing This? Key Reasons

1. Weak Sales Performance

From January to October 2025, Australia recorded just 2,928 Fortuners sold, compared to 21,915 of the Ford Everest and 12,499 of the Isuzu MU‑X.
The Fortuner’s best Australian year was 2022 with 4,614 units — still far behind its competitors and even behind Toyota’s own Prado.

2. Shift in Buyer Preferences

Toyota Australia notes that Fortuner buyers are migrating to other vehicles in their lineup: “Largely they’re moving back into HiLux, or into LandCruiser Prado or 300 Series.”
The Fortuner occupied a unique space: a ladder-frame, seven-seat SUV below the Prado price point — but that segment appears to have shrunk in Australia.

3. Strategic Line-up Rationalisation & Emissions / Market Trends

The brand is refocusing on models with stronger volumes and relevance in its local market.
The Fortuner lacked a hybrid powertrain in Australia (unlike some other Toyota models) and may have had a weaker future in a market increasingly conscious of emissions and fuel efficiency.

🧭 What This Means for Australia & Globally

For Australian Buyers/Owners:

Existing Fortuner models will continue to be serviced but eventually sales and parts supply may reduce once new model stock depletes.
The resale value of used Fortuners might face pressure in Australia due to the model’s exit and smaller buyer base.
For those eyeing the Fortuner: time to buy current stock (potential discounts) or shift focus to alternate vehicles like Prado or HiLux.

Globally (including India, Asia, Middle East):

Importantly: this Toyota Fortuner Discontinued is Australia-specific. The model will continue to be sold in other markets.
However, the exit in a significant market could influence Toyota’s global investment in the next generation Fortuner or may lead to reduced refresh cycles.
Buyers in other markets may monitor this news as a signal of the model’s global trajectory.

🚗 How Did the Fortuner Position Itself?

Built on the HiLux ladder-frame platform, the Fortuner offered diesel engines (in Australia typically the 2.8-litre turbo-diesel) and seven-seat SUV capability.
At launch in Australia in 2015, the Fortuner aimed to be an affordable entry into Toyota’s large 4×4 family-sized SUV space.
But over its run: It never achieved high volumes in Australia, particularly when compared to rivals or Toyota’s other SUVs like the Prado.

📊 Chronology & Sales Snapshot

Launch in Australia: 2015.
Best year: 2022 – 4,614 units sold.
2025 (Jan-Oct): 2,928 units.
Announcement for Toyota Fortuner Discontinued: November 2025 – exit by mid-2026.

✅ Final Thoughts

The Fortuner’s exit from Australia marks the end of a chapter for Toyota in that market. While the model continues elsewhere, Toyota Fortuner Discontinued Down Under underscores how even strong global nameplates must succeed locally to remain viable.
For Australian consumers: if the Fortuner was your pick, it’s a race to decide now — buy before stock runs out, or shift to a replacement vehicle.
For global markets: keep an eye on how Toyota positions the next generation of this model, whether this decision signals a strategic pivot or simply a regional adjustment.