Skoda & VW September 2025 Sales:
In the competitive Indian auto market, September 2025 proved especially eventful for Skoda Auto Volkswagen India (SAV). While Skoda posted a stellar performance with 6,636 units sold — doubling YoY for +101 % growth — Volkswagen India saw overall sales of 2,780 units, down ~18 % YoY.
Skoda’s upswing came largely through the popularity of its newly launched Kylaq model, which accounted for over 4,398 units in September alone. Meanwhile, VW’s core models — Virtus, Taigun, Tiguan and Golf — combined contributed to its lower total.
Below, we analyze the numbers of Skoda & VW September 2025 Sales, model contributions, strategic factors, and what this means for the group moving forward.
📊 Skoda & VW September 2025 Sales: Model Breakdown
Model |
Sep 2025 Sales |
Sep 2024 Sales |
YoY % |
---|---|---|---|
Volkswagen Taigun |
1,114 |
1,611 |
-31% |
Volkswagen Golf |
1 |
0 |
0% |
Volkswagen Virtus |
1,648 |
1,697 |
-3% |
Volkswagen Tiguan |
17 |
86 |
-80% |
Volkswagen Total |
2,780 |
3,394 |
-18% |
Skoda Kylaq |
4,398 |
0 |
0% |
Skoda Kushaq |
769 |
1,767 |
-56% |
Skoda Slavia |
1,339 |
1,391 |
-4% |
Skoda Kodiaq |
130 |
140 |
-7% |
Skoda Superb |
0 |
3 |
-100% |
Skoda Total |
6,636 |
3,301 |
101% |
Skoda & VW September 2025 Sales highlights:
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The Kylaq, Skoda’s sub-4m SUV built on MQB A0, is already a standout.
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Slavia and Kushaq also contributed meaningfully.
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Kodiaq, the premium SUV, remains niche but consistent.
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Virtus and Taigun remain VW’s volume anchors.
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The drop indicates pressure from tax changes, competition, and limited new refreshes.
Also Read: https://grandautoworld.com/mahindra-variant-wise-september-2025-sales/
🔍 What Drove Skoda’s Growth, and Why VW Lagged
1. Kylaq as the Growth Engine
Since launch, Kylaq has quickly gained market traction. In the first nine months (Jan–Sep 2025), Kylaq has sold over 34,500 units across its variants, accounting for ~65% of Skoda’s total sales.
Its competitive positioning in the compact SUV space, fresh styling, and features fuelled its September spike.
2. GST Reforms & Price Adjustment Tailwinds
Skoda took advantage of revised GST rates to reduce ex-showroom pricing and pass benefits to customers which boosts Skoda & VW September 2025 Sales.
This helped reduce friction in buyer decision-making, especially in the mass premium segment.
3. Festive & Navratri Effect
The Navratri / festival window saw a surge in showroom traffic. Dealers across India reported footfall surges mid-September, assisted by tax clarity and discounting. fada.in
4. VW’s Product and Structural Challenges
While Skoda capitalized on model refreshes and new launches, VW has faced headwinds:
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Limited new updates or launches in 2025 for VW models.
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Competition from more agile SUV models in similar segments.
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Organizational pressures: VW India is reportedly undergoing a business overhaul amid market pressures. Reuters
🔮 Outlook & Projections
Looking ahead:
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Skoda might continue riding its SUV momentum with model refreshes and derivative launches — making Kylaq variants stronger, possibly launching a smaller SUV or EV derivative.
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VW will need a sharper product strategy: refresh Taigun, Virtus, or introduce electrified variants to stay relevant as per Skoda & VW September 2025 Sales.
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The allocation of investments, marketing, and dealer incentives will be telling — brands that allocate more to growth models often win long term.
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As markets expand beyond metros into semi-urban areas, reach and affordability will matter more. Skoda’s dealership expansion gives it edge.
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The broader auto market stimulus (festival + tax changes) may help both, but only the agile brand will convert that into share.
📌 Strategic Insights & What to Watch
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Skoda’s momentum is contingent on sustaining Kylaq performance — new trims, upgrades, and derivative models will matter.
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VW needs renewal or refreshed offerings — without it, it risks further erosion in share.
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Group synergies may help — SAVIPL (Skoda + VW) can optimize investments, reduce overlapping costs, and pool platforms.
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Localization & cost control will be key — the more models that localize and achieve cost efficiency, the better resilience against import / tax shocks.
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Future competition intensifies — new entrants (MG, Hyundai, Tata) will push feature / pricing boundaries; Skoda will need to stay agile.
FAQs: Skoda & VW September 2025 Sales
Q1: Did Skoda surpass VW in India in September 2025?
Yes in volume terms: VW’s total was 2,780 units. Skoda’s public trajectory suggests a stronger number (though full published figure for September via V3Cars was up to August)
Q2: Which VW model sold the most?
In September 2025, Virtus led VW’s sales with 1,648 units.
Q3: What role did Kylaq play for Skoda?
Kylaq is a key growth driver. Its fresh appeal, compact SUV positioning, and feature set are helping Skoda expand its reach. Volkswagen Group
Q4: Is VW in trouble in India?
VW faces challenges in sales volume, model refresh cycles, and competition, but with strategic recalibration it can rebound — especially in premium / niche segments.
Q5: How sustainable is Skoda’s growth?
It depends on maintaining product freshness, service network, variant supply, and managing costs—not just riding one model’s success.
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