Top 5 Powerful Reasons to Choose Thar Roxx This Festive Season
Festive season in India is always the best time to upgrade your car. With exciting offers, finance schemes, and limited-edition models, buyers are spoiled for choice. Among the latest launches, the Thar Roxx This Festive Season stands out as a head-turner. But why should you seriously consider this SUV over others? Let’s dive into the top five reasons.
New Pricing Of Mahindra Thar Roxx
| Variant | Old Ex-showroom Price | New Ex-showroom Price (after GST rate cut) | Difference |
| Mahindra Thar ROXX MX1 RWD | Rs 12,99,000 | Rs 12,25,100 | Rs 73,900 |
| Mahindra Thar ROXX MX1 RWD Diesel | Rs 14,29,000 | Rs 13,47,700 | Rs 81,300 |
| Mahindra Thar ROXX MX3 RWD AT | Rs 15,29,000 | Rs 14,42,000 | Rs 87,000 |
| Mahindra Thar ROXX MX3 RWD Diesel | Rs 16,29,000 | Rs 15,36,400 | Rs 92,600 |
| Mahindra Thar ROXX MX3 RWD Diesel AT | Rs 17,79,000 | Rs 16,77,800 | Rs 1,01,200 |
| Mahindra Thar ROXX AX3L RWD Diesel | Rs 17,29,000 | Rs 16,30,700 | Rs 98,300 |
| Mahindra Thar ROXX MX5 RWD | Rs 16,69,999 | Rs 15,75,000 | Rs 94,999 |
| Mahindra Thar ROXX MX5 RWD AT | Rs 18,19,000 | Rs 17,15,600 | Rs 1,03,400 |
| Mahindra Thar ROXX MX5 RWD Diesel | Rs 17,29,000 | Rs 16,30,700 | Rs 98,300 |
| Mahindra Thar ROXX MX5 RWD Diesel AT | Rs 18,79,000 | Rs 17,72,100 | Rs 1,06,900 |
| Mahindra Thar ROXX MX5 4WD Diesel | Rs 19,39,000 | Rs 18,28,700 | Rs 1,10,300 |
| Mahindra Thar ROXX AX5L RWD Diesel AT | Rs 19,29,000 | Rs 18,19,300 | Rs 1,09,700 |
| Mahindra Thar ROXX AX5L 4WD Diesel AT | Rs 21,39,000 | Rs 20,17,400 | Rs 1,21,600 |
| Mahindra Thar ROXX AX7L RWD AT | Rs 20,69,000 | Rs 19,51,300 | Rs 1,17,700 |
| Mahindra Thar ROXX AX7L RWD Diesel | Rs 19,79,000 | Rs 18,66,500 | Rs 1,12,500 |
| Mahindra Thar ROXX AX7L RWD Diesel AT | Rs 21,29,000 | Rs 19,99,900 | Rs 1,29,100 |
| Mahindra Thar ROXX AX7L 4WD Diesel | Rs 21,89,000 | Rs 20,64,500 | Rs 1,24,500 |
| Mahindra Thar ROXX AX7L 4WD Diesel AT | Rs 23,39,000 | Rs 22,06,000 | Rs 1,33,000 |
1. Rugged Yet Modern Design
The Thar Roxx This Festive Season blends the rugged DNA of the classic Thar with a modern, premium finish. Stylish alloy wheels, muscular stance, and new color options make it a perfect balance of off-road capability and urban lifestyle. Rivals like the Maruti Jimny and Force Gurkha look functional, but they don’t match the lifestyle appeal of the Roxx.
2. Festive-Ready Pricing & Offers
Mahindra has timed the launch of Thar Roxx prices with GST cut perfectly. The festive season brings special discounts, finance offers, and extended warranties. Compared to its competitors, the Roxx is not just priced smartly but also provides more value with bundled accessories and limited-edition features.
Suggested Reading: https://grandautoworld.com/gst-and-navratri-price-reductions-by-car-brands/
3. Advanced Tech & Features
Inside, the Thar Roxx This Festive Season offers a premium infotainment system with smartphone connectivity, climate control, and driver-assist features. While Jimny’s tech feels basic and Gurkha lacks polish, the Roxx gives a better balance of off-road toughness and city convenience.
4. Powerful Engine & Off-Road Capability
The Thar Roxx carries forward Mahindra’s legacy of unmatched 4×4 performance. Its high ground clearance, powerful engine options, and tested suspension setup make it a superior performer on highways and trails. Rivals may manage the basics, but none deliver the same festive-season excitement behind the wheel.
5. Lifestyle Statement
Owning a Thar has always been about more than just driving—it’s a statement. The Thar Roxx This Festive Season goes beyond being an SUV; it’s about lifestyle, adventure, and identity. Compared to its rivals, it simply has a stronger aspirational pull.
Thar Roxx vs Rivals: Quick Comparison
| Feature / Model | Mahindra Thar Roxx | Maruti Jimny | Force Gurkha |
|---|---|---|---|
| Design Appeal | Rugged + Premium | Compact, Simple | Basic & Functional |
| Tech & Features | Advanced Infotainment, Smart Features | Basic Connectivity | Minimal |
| Off-Road Capability | Superior 4×4 + High GC | Good, but smaller engine | Strong, but bulkier |
| Lifestyle Factor | Strong aspirational value | Moderate | Niche appeal |
| Festive Pricing Advantage | Exclusive offers & editions | Limited discounts | Fewer festive schemes |
FAQs on Thar Roxx Festive Season
Q1: Is the Thar Roxx available in both petrol and diesel?
Yes, the Thar Roxx This Festive Season is in both petrol and diesel options, ensuring buyers can pick as per their preference.
Q2: How does Thar Roxx compare to the Jimny for city driving?
The Jimny is compact and city-friendly, but the Thar Roxx This Festive Season offers a more premium feel with better tech and more powerful engines.
Q3: Does the Thar Roxx come with festive discounts?
Yes, Mahindra usually rolls out festive season offers, including cash discounts, exchange benefits, and finance schemes.
Q4: Is the Thar Roxx good for long road trips?
Absolutely. With improved comfort, better infotainment, and rugged off-road credentials, the Thar Roxx This Festive Season is built for long adventures.
Q5: Should I choose Thar Roxx over Force Gurkha?
Yes, unless you need extreme off-road capability only, the Thar Roxx offers a better lifestyle package and festive season value.